Friday 27 March 2009

Evaluation

At the beginning of this unit, we started to look at different thrillers including ‘Flight plan’, ‘Arlington road’ and ‘what lies beneath’.


I began by studying different conventions in thrillers such as a weapon used, also a character running. My product includes these conventions as we see particularly where the knife is held this is normally shown in many other thrillers like ‘Psycho’. Another convention is where the girl screams at the end of my thriller as she looks back.. This also creates a dramatic atmosphere with the audience brought into tension, the fact that the girl is alone shows that she threatened and scared.


Girls usually tend to be ‘weak’ as media portrays, therefore in this case it’s shown through my thriller, as there is nothing else the girl could do but run, but eventually can no longer run as she trips over and falls onto the ground.
We looked at different methods which are used to draw an audience into the opening of the film. Those included dramatic techniques, build ups like thrilling with the sound, establishing shots, tones and atmospheres.
Thomas Sutcliffe says ‘films need to reduce their audience into long term commitment. While there are many types of seduction, the temptation to go for instant arousal is almost irresistible.’ This suggests that if a film doesn’t catch attention from the start there is no point in watching the film. Following this Stanley Kauffmann described a classical opening with an establishing shot.
But not always do we need to have a start to a beginning of a film. A favourite film trick of ‘Film Nior’ meaning the ending of a film started at the beginning can also work in many cases. However, looking at my thriller opening, it has a different approach as we use an establishing shot of the graveyard in a normal tone. Within the next shot, the girl is running in the graveyard but the audience do not realise who she is running from which leads them to question.

The product in which we had produced represented a particular social group as the characters that took part in the film gave an idea to who would watch the thriller. A teenaged girl, 16; played in most part of the thriller, which showed that young girls are mainly tend to be the victim. Also because of the setting had taken place in a graveyard, which emphasises the fact that graveyards are in some ways dangerous and scary especially for a girl to be there alone, which makes our thriller seem real. My product is directed to all races and class, there is no difference in which particular group it is aimed at. Even though the setting of our thriller had taken place in a graveyard it is just to emphasise the horror, the loneliness of the teenaged girl running away from which we as audience feel is someone that’s going to get her. Our thriller does not reflect on religion even though we set to do it in a graveyard. We had this idea because graveyard represent the disturbing atmosphere where dead bodies lie. This will question the audience even more about why she is in the graveyard? Who is she running from? What had happened to her or what will happen to her?

I would want to attract the distributor who would do best possible marketing for my film. In order to do this I have to make sure that the distributor understands each and every step I took along the way of making my product. I need to make sure that my marketing research statement is developed to meet my target market. By choosing a distributor, I have to research in their marketing campaigns and their films they have performed. Depending on the type of films they have, my product could be what they want to look for. Some may want to distribute my product all around the world, whereas others may want small distribute to a UK release or just a few ‘arthouse’ cinemas. I have to make sure that my budget and financial plan had been researched. If one is low the distributor may wonder about the likelihood of attracting cast and the quality of finished film. If one is high then may think financing will be difficult to obtain. I’d think that my product would be distributed to a small independent UK release, the reason considering that it has been filmed in the UK, it would attract my audience more, whereas if my product was to be sold internationally the audience will find it difficult to understand what is happening in my film and also the purpose of it. Some of the media companies I have looked at are:

New line cinema
Over the past 40 years, New Line has expanded to become a multi-media company with various profitable divisions, having created some of the most successful film franchises in history. This will be a very good distributor for my thriller as it has represented innovation and creativity, and continues to do so in today's digital marketplace. It also continues to be the leader in creating and developing entertainment that resonates around the world.
Impress Creative and Editorial
Impress are dedicated to supporting and promoting the best of local world cinema.
This is another distributor who I feel will be able to distribute my product as they specialise in programming film screenings and hosting insightful panel discussions on production, distribution and exhibition.

The audience for my product is targeted at both genders at age 15+. They are mainstream audience because they fit into demographic descriptions such as ‘aspire’. A typical person that fits into my target audience category is a boy name Sam, a girl name Emily, both 16 years old studying in college, who loves to go out especially to the cinemas. The use of the teenaged girl as the main character and the way in which my film reflects on girls, as they tend to be ‘weak’ shown by the media. The fact that my product is different from the rest and this is what we see in modern society which will appeal to my target audience significantly.

Attraction is what gets the audiences attention. I would have to research on the market of how I’ll attract audience to watch my film. This could be done in many ways. I have included some characters in which my audience are familiar with; as a result, they might like watching particular films that include their characters that the audience like to see maybe as their role models. I would advertise my film in many different media based places including TV, showing the trailer of the best shots taken from my film which would encourage and interest my audience to watch it at the cinemas. It also will be advertised on teenaged magazines, newspapers this will improve the quantity of my audience estimated.

Before we got onto producing our actual thrillers, we were given a practise one which had to include a match cut exercise which we spent time looking at showing a shot or reversing the shot and understanding the 180 degree rule. With this it helped us prepare when it came to making our real thriller, as we understood what roles we had to take into producing a short clip. From constructing my thriller, I have learnt more about technologies including the practical filming on hand-on level. I have experienced the way of filming and how to put a film together using a programme called ‘Final Cut Pro’.
I first started to film all the shots with the video camera by pressing the record button and made sure we had counted extra 5 seconds before and after we had recorded the shot we needed. After all the shots that we took for our thriller, we then uploaded it onto the computer which was put on our video drive. We opened up the Final Cut Pro programme, where we dragged our shots onto the screen so we can review it to put our in and out puts and was placed onto the timeline to create the whole footage. I used the ‘Livetype’ programme where I composed the credits for my thriller. This was then saved and opened up on Final Cut Pro, which we added in the credits in between some shots that were put together. This was saved onto the video drive and opened up onto the Soundtrack programme, where I had to decide which sound will fit for my thriller. It was also saved on ‘QuickTime’, so that it enabled us to upload it onto our blogger.

The ‘Match-Cut’ exercise done as a practise helped me improve my knowledge on filming. I learnt how to zoom in and out of a shot, how to film a person within the frame. I have also learnt how to put the battery and the tape in the video camera. Furthermore, I learnt how to attach the camera onto the tripod and make sure that it was safely put on preventing any obstruction.
Before we started to film, we managed to plan a storyboard of what will happen, so when it came to filming we knew what shots we were after, therefore it saved us more time. We made sure that we filmed each shot more than once, so that it can be used as a back up for any of the shots that we will not be in use. The shots were renamed so when it came to putting it on the timeline, in Final Cut Pro, I was able to identify which shot had come after the shot that has been put before it. I used special effects like the slow motion, to make it look realistic so that the audience felt they were included, showing the atmosphere very tensed. Eventually, as the film was produced, it was uploaded onto the blogger under the video icon.

The feedback that we got from my final product, made me realise the mistakes in which I could overcome if I were to do it again. Many had thought overall, it was a good thriller as it raises a lot of questions and includes a variety of shots which sets up the tone. Although at some point we heard the word ‘action’ which had made me to make sure that I check everything properly before again and again. On the other hand, our location was great, yet we still could’ve made the most of the space like taking more footage of the setting to create the fear and build up the tension. Nevertheless, if I were to do this again I would use more different angled shots to make it look real as we focused more on our planning rather than getting the filming done.

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